"Taking crystal one step closer to the diamond!" Swarovski is always striving to perfect their cuts and techniques to bring out the most shine and sparkle in the crystal. We love their pioneering spirit to always go one step further and improve upon perfection.
From the beginning Swarovski has been very mindful of their effect on the environment. To this day they are environmentally and socially responsible, even to the point of striving for every more efficient use of water and better water conservation. So, it is only natural that Swarovski would hear the cries for safer lead free crystal. After years for trial and error, they developed their Advanced Crystal formula. Always looking for ways to pioneer new technologies while providing a safer, healthier environment.
"An explosion of translucent, rainbow0hued refracted light with an otherworldly feel that recalled the Northern Lights." Because sometimes, super sparkly, optically clear crystal just isn't enough. Its that Swarovski drive to do more, to be more, and to maximize the potential of every piece they create, and every possible use for those pieces.
We love the Swarovski pioneering spirit and all the beautiful things they create. All the quotes and images in this post are taken directly from Swarovski. Somethings just can't be said any better.